Генеральный директор Bulgari и любимица Ю официально подписали контракт с Чонгуком.

Описание: Hallo allfriends,on february 28,recently
In a move that quickly captured global attention, Jean-Christophe Babin, CEO of Bulgari, and Darling Yu, Director of Public Relations for Bulgari Korea, officially signed a contract with Jungkook, marking a significant new chapter in the brand’s global ambassador strategy. The signing, which was highlighted through Instagram posts and stories, immediately generated widespread excitement among fans and luxury fashion observers alike.
The partnership represents more than a traditional endorsement. Jungkook, known worldwide as a member of the global phenomenon BTS and admired for his powerful stage presence, refined style, and cross-cultural influence, embodies the modern luxury consumer: confident, expressive, and globally connected. His artistic versatility and massive international following align seamlessly with Bulgari’s bold identity and its ongoing efforts to strengthen its presence in key Asian markets.
Jean-Christophe Babin has consistently emphasized innovation and youth engagement as core pillars of Bulgari’s strategy. By collaborating with influential global figures who resonate with younger generations, he has successfully positioned the Italian maison at the intersection of heritage craftsmanship and contemporary culture. The signing with Jungkook reflects this vision—blending Roman elegance with modern pop icon energy.
Darling Yu, representing Bulgari’s communications leadership in Korea, played a pivotal role in facilitating the agreement. Korea remains one of the most influential luxury markets worldwide, driven by strong digital engagement and celebrity-led brand power. Securing Jungkook as an ambassador reinforces Bulgari’s commitment to deepening its cultural and commercial impact in the region.
The announcement on Instagram amplified the moment, with carefully curated images showcasing Jungkook wearing Bulgari’s signature high jewelry and timepieces. The visual narrative highlighted contrast—sleek tailoring paired with statement pieces,