What is Customer Insight? Types, Tools, Importance, Examples & How to gather insight about customers

Описание: View all our courses and get certified on https://academy.marketing91.com

A thorough understanding of the preferences, needs and behavior of customers is known as customer insight. This can be achieved by studying the wide range of data collected about the customers.
The data collected could be data related to their purchase patterns, response patterns to campaigns, predictive modeling, returns, browsing history, and demographics.
It is the common point between the brand’s features and the customer's interests. The main aim of CI (Customer Insight) is to know why customers like a brand.

Importance of Customer Insight
New developments and trends in the industry can be recognized through customer insight. Processing and collecting data for customer insight helps businesses get a clear look at their competitors in the industry.
This is because the businesses will have a better understanding of the expectations and needs of customers throughout various stages of their buying process.
Products can be customized and personalized by businesses for them to connect better with their customers. Client feedback can be connected to revenue, publicity, and marketing through customer insight.

Types of Customer Insight
1. Sales Trends
Data related to sales that help businesses develop successful marketing and sales strategies are known as sales trends.
Typically, customers tend to make inquiries related to sales that reflect their personal requirements or preferences while communicating with the business.

2. Product or Process Data
Customers frequently interact with businesses seeking to resolve and report problems they face with the company's process, service, or product.
Their feedback provided in this process can benefit businesses to rethink and clarify these issues to suit their requirements better.
3. Feedback
Irrespective of it being negative or positive, customer feedback is crucial for a business.
This is because it gathers knowledge about customer satisfaction concerning their product or service.
4. Personal Interest and Lifestyle
Gathering data about their customers' lifestyles and interests is vital for a business since it helps brands position themselves accordingly.
This information can help create a brand that goes hand in hand with the interests of its target audience.

Customer Insight Examples
The privacy feature in iOS of app tracking transparency (ATT) was demonstrated by Apple in a new ad. It was created by TBWA\Media Arts Lab & produced by MJZ.
With the substantial in-app and online tracking happening regularly, data is gathered, distributed, combined, and monetized.
Users are given the choice of safeguarding their privacy. This is demonstrated by Apple by showcasing an individual’s journey going about his everyday habits.

The lock down edition of “Apple at work - the underdogs” humorously captures all the frustrations, video blunders and family responsibilities that come with working from home.
It manages to keep us all entertained while flawlessly or articulating demonstrating Apple‘s products like the iPad, iPhone, iMac and MacBook.
During the seven minutes of the video, we are shown how the underdogs deal with similar problems just like the rest of us.
They deal with the fact that an old project has been resurrected and they need to start to work on it while at home not to mention the budget slash and the timescale changes.

This video is on Customer Insight and it has the following sub-topics.

Time Stamps

0:00 Introduction to Customer Insight
0:15 What is Customer Insight?
0:53 Tools for Customer Insights
1:19 Importance of Customer Insight
1:58 Types of Customer Insight
3:01 How to Gather Customer Insight?
3:19 Customer Insight Examples