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[Case Study] SK-II & eYeka: Bringing SK-II’s
Автор: eYeka
Загружено: 2015-11-18
Просмотров: 2403
Описание:
SK-II, one of the leading brands in the prestige skincare category, understood that it had to find less codified and formulaic ways to promote its products. The brand was looking for new, fresh ways to bring its #ChangeDestiny platform to life, so instead of using the traditional means, it decided to turn to young consumers directly and to co-create that messaging with them.
View some of the brand's projects on: https://en.eyeka.com/brands/1301-sk-ii
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