Brand Licensing 101 - Stu Seltzer Interview

Описание: Learn the basics of brand licensing with expert Stu Seltzer. In this episode, Stu Seltzer, author of 'Brand Licensing for Dummies,' discusses the fundamentals of brand licensing and its importance.

Find the book on Amazon at: https://amzn.to/438V6qL

As a seasoned NYU professor and the founder of Seltzer Licensing Group, Stu explains how licensing can expand brand value and boost revenue. He shares insights into licensing deals, key considerations, and the potential for small to large companies to benefit from brand partnerships.

Stu highlights the psychological appeal of branded products and the rising trend of experiential and digital product licensing. He also provides guidance on building a sustainable competitive advantage through strategic brand associations.

Connect with Stu on LinkedIn at:   / stuseltzer  

00:00 Introduction to Stu Seltzer and Brand Licensing
01:00 Understanding Brand Licensing
02:07 The Lego Case Study
05:28 Legal Aspects of Licensing
07:21 Partnering for Success
10:37 Financials and Deal Structures
17:56 Licensing Beyond Products
18:57 The Power of Brand Loyalty
20:04 Getting Started with Licensing
22:04 Experiences and Digital Licensing
26:37 Stu Seltzer's Journey and Final Thoughts

This is the Brands On Brands Podcast with Brandon Birkmeyer

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