“Holy Commodity Fetish, Batman!” (Eileen R. Meehan, 2023)
Автор: Sociology Burger
Загружено: 2025-11-30
Просмотров: 21
Описание:
This academic essay provides a political economy analysis of the 1989 Batman phenomenon, arguing that cultural critics must focus on corporate structures rather than simply speculating on the national psyche. The author contends that American mass culture is governed by corporate imperatives for market control and profit, asserting that this business logic dictates the creation of cultural artifacts. The text demonstrates how Warner Communications Incorporated (WCI) strategically launched Batman as a vast multimedia product line, allowing the conglomerate to achieve cost efficiency by recycling content across its integrated subsidiaries, such as music, publishing, and film distribution. Ultimately, the essay’s purpose is to reveal that the resulting cultural deluge—the commercial "intertext"—is a product of an unseen business structure where financial needs shape the visible "show."
Based on:
Meehan, E. R. (2023). “Holy commodity fetish, Batman!”: The political economy of a commercial intertext. In The Many Lives of the Batman (pp. 47-65). Routledge.
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