Google researchers explore the rise in searches for new jobs

Описание: Join four Googlers to find out why searches for “job applications,” “work life balance,” and “follow up email after interview” have all seen significant growth as Google Search queries. Why are people looking for work, what are the methods they’re using in their job search, and how might these factors impact marketers? Listen in to the insights jam to find out.

Source:
Google Data, Global English, April 27, 2021–June 25, 2021 vs. April 27, 2020–June 25, 2020.
Google-commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, FR, DE, IN, IT, JP, MX, RU, ZA, KR, ES, U.K., U.S., n=500-1000 online consumers 18+ per market, May 20, 2021–May 23, 2021.

Ashley Wells, consumer insights manager at Google, is joined by three colleagues — Nina Taniguchi, consumer insights manager; Dan Trovato, data insights manager; and Casey Fictum, product marketing manager — to discuss what’s trending on Google Search and what it means for marketers around the globe.

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Video Chapters
00:00 Intro
01:03 Job application
03:02 Work life balance
06:36 Follow up email
10:49 Outro