Google researchers discuss the rise in searches related to changing priorities
Автор: Think with Google
Загружено: 2022-01-20
Просмотров: 5547
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Join a team of Google data analysts to discuss what searches for “fitness apps,” “online dating” and “volunteer opportunities near me” and more can tell marketers about what to expect in 2022. Why are self improvement, changing priorities, and sustainable living trending? Listen in to the insights jam to find out.
Source: Google Data, Global English, all search phrases unless otherwise specified, Sept. 1, 2019–Aug. 1, 2021.
Ashley Wells, consumer insights manager at Google, is joined by three colleagues — Nina Taniguchi, consumer insights manager; Dan Trovato, data insights manager; and Casey Fictum, product marketing manager — to discuss what’s trending on Google Search and what it means for marketers around the globe.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights our ads research team is exploring, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
For more insights and the latest consumer trends visit: https://www.thinkwithgoogle.com/consu...
00:00 Intro
01:21 A better me
04:53 Reevaluating priorities
08:13 Beyond green
11:55 Outro
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