Your Branding is Boring. Hers is Making Millions.

Описание: She left notes on strangers' cars at Whole Foods, and it actually worked. Alley Buscemi built a thriving real estate business in Raleigh from scratch, in a new city and with a newborn during a pandemic. This one is packed.

Alley is a principal at AlleyCo Homes at Compass in Raleigh, NC, and she is one of the most creative, emotionally intelligent agents I've ever sat down with. We talk about the weird prospecting tactics that got her first deals, how she built a personal brand using hot pink and the Grateful Dead, why being polarizing is actually the point, and how YouTube completely changed her business.
If you're an agent wondering why the grind feels harder than it should, this episode is going to hit different.

Highlights:
00:00 Introduction to Alley Buscemi
06:03 Navigating Challenges in a New Market
11:53 Creative Approaches to Client Engagement
17:55 Leveraging Personal Backgrounds in Real Estate
20:58 The Art of Relationship Building
24:05 Empathy in Negotiations
26:57 The Power of a Positive Approach
29:55 Closing Thoughts and Future Outlook
32:15 Navigating Difficult Conversations in Real Estate
35:28 The Importance of Client Communication
38:40 Honesty in Client Relationships
41:31 Building a Personal Brand in Real Estate
44:04 The Role of Emotional Intelligence
47:38 Leveraging Social Media for Client Connection
49:01 Understanding Your Target Audience
52:06 The Power of Differentiation in Marketing
55:50 Engaging with Clients Effectively
01:00:28 Maintaining Relationships with Potential Clients
01:05:29 Hiring the Right People
01:06:21 The Importance of Expertise
01:08:27 YouTube as a Business Tool
01:09:33 Building Relationships Through Content
01:10:42 Learning from Others
01:12:23 Sharing Knowledge and Resources
01:14:01 The Value of Generosity
01:15:21 Creating Meaningful Connections
01:17:28 The Power of Reciprocity
01:19:50 Sending Joy Through Mail
01:21:31 Building Relationships Through Marketing
01:24:34 Supporting Local Businesses
01:26:33 Asking for Advice
01:30:19 The Impact of Mentorship

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You can find Alley Buscemi ‪@alleyinraleigh‬

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Special thank you to Andy Bovender and his team in the Carolinas for sponsoring this episode! https://bovenderteam.com/

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About the Podcast:
Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week, we discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid along the way.

Hit that subscribe button now, grab a notebook, and learn that one thing that will help you turn your business around 180 degrees.

Curious about the gear Shawn uses?
Mic 1: The desktop mic I use is the Sure MV7 USB. With content creation, it's all about having a crisp voice https://amzn.to/4aw6a2J
2: Wireless Rode Go II mic. This is a great mic if you are doing a walk-and-talk video. https://amzn.to/3vy1gTK
Headphones: Sennheiser HD 280 Pro. Having headphones helps hear the guests more easily and prevents talking over one another. https://amzn.to/3v50LAj
Camera: Logitech Brio 4K. Video equipment for beginners, it's all about looking great! https://amzn.to/3T7khnI
Lighting: Newer 2-pack dimmable lighting kit, adjusting the hue and color balance is key! For the price, these are the best. https://amzn.to/435LJXN

EXTRAS:
Boom: This arm is high quality https://amzn.to/4a1N6ZB fyi cheap arms will creak and crackle if you move or bump them, which ruins the listening experience...
Tripod: Mini webcam tripod https://amzn.to/43z4pPP Outlets: You will quickly run out of places to plug in things...
Consolidate wires, this block will help with that https://amzn.to/49XM4y2
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About the host, Shawn Kunkler is a licensed San Francisco Realtor® in California DRE 01991440 and the founder of the Homeward Associates team at Compass. https://www.homewardassociates.com