Loyalty for FMCG: Myth or Must-Have?

Описание: Join Stampix for a debate about brand loyalty in the fast-moving consumer goods (FMCG) industry. In an era where consumers are bombarded with Ads and competition is everywhere, we explore whether loyalty it the next frontier for brand growth.

We lined up the evidence from the Ehrenberg-Bass Institute for Marketing Science with data and experience from brands like Tesco, Nike, McDonald's and more...

Titled "Loyalty for FMCG: Myth or Must Have?", this webinar tackles the question whether Loyalty is an elusive myth or an indispensable strategy for brands & retailers.

Our distinguished panel of speakers includes:

Byron Sharp: Renowned author of "How Brands Grow?" and Director of the Ehrenberg-Bass Institute for Marketing Science.
Rich Long: Loyalty expert and Senior Manager Next Gen DTC – Global Loyalty at PepsiCo, a Certified Loyalty Marketing Professional (CLMP) with years of experience in FMCGs.
Jason Whiting: Loyalty expert and Former Director Global Loyalty at LEGO, also brings years of experience in FMCG to the debate.
Steve Gray: Loyalty expert and Director at SG-retail, with a long background and expertise in retail and FMCGs brands.

Here's what we talked about:

Learnings from "How Brands Grow" about Loyalty
What is special about Loyalty for FMCG/CPG brands
The value of capturing customer data and insights
Can loyalty programs drive brand growth & market share?
Loyalty as a brand promise or proposition
Evidence that loyalty programs deliver business results?