PsyColor Therapy Investigating the Dynamic between Demographics, Personality, and Preferred Color
Автор: ASDRP
Загружено: 2025-12-17
Просмотров: 24
Описание:
250708
Department of Computer Science & Engineering
PsyColor Therapy: Investigating the Dynamic between Demographics, Personality, and Preferred Color
Color Therapy is the study of possible correlations between colors and their effects on human behavior. It explores the effect of different demographic factors, such as culture, age, and socioeconomic status on human reaction to different colors. Previous studies have explored the applications of color psychology in the realm of diseases and other physical ailments (stroke, fatigue), as well as the effect it may have on human emotion. This has also led to many other uses in the field of marketing. Additionally, since the colors we gravitate toward, whether in what we wear, buy, or surround ourselves with, often shift over time, it suggests that our preferences and personalities are dynamic and evolving. In this study, we aim to further investigate the effects of color psychology on physical and mental health, along with the impact of demographics on personality and favorite color.
RESEARCHERS: Joyce Yoo, The King's Academy '26; Tanu Goyal, Mountain House High School '26; Ajin Lee, Amador Valley High School '28
ADVISOR: Jahanikia Lab, Life Sciences, Neuroimaging, Psychology & Bioinformatics
KEYWORDS: Color Psychology | Demographics | Personality Tests | Color Preferences | Behavior
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