People don’t buy what you do. They buy why you do it.
Автор: Josh Chernikoff
Загружено: 2026-01-20
Просмотров: 2
Описание:
🎙️ Why is Apple more innovative than everyone else? Because they communicate from the Inside-Out. 🎙️
Most education founders sell backwards. You lead with "What" (features) instead of "Why" (belief). And that makes you a commodity.
Tomorrow (Tuesday) @ 1 PM ET, I’m streaming a breakdown of Simon Sinek’s "Golden Circle" applied to EdTech sales.
We cover:
✅ The Apple Rule: Why selling "Identity" beats selling "Products."
✅ The Paul King Pivot: How selling a specific belief (Algebra 1 Success) won New York City contracts.
✅ The Founder Advantage: Why your story is your best asset.
🎥 Streaming Tomorrow @ 1PM ET
🎧 Listen:
Apple - https://podcasts.apple.com/us/podcast...
Spotify - https://open.spotify.com/episode/6e7M...
#EdSales #StartWithWhy #FounderGrowth
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