Why Authenticity Beats Perfect Marketing | Social Media Lessons from Ashby Lumber

Описание: In this episode of LBM Talks Social Media, host Sally Lacey talks with Maddy Hayley, Marketing Manager at Ashby Lumber, about why authenticity is becoming the most powerful marketing strategy in the lumber and building materials industry and in general.

Maddy shares how Ashby Lumber is building its digital presence by highlighting the people, values, and culture behind the business. From posting everyday moments in the yard to telling the company’s story, the team is proving that authentic content can drive meaningful engagement.

They also discuss:
Why many LBM companies hesitate to embrace social media
The shift away from polished marketing toward relatable content
How social media can strengthen trust with contractors and customers
The importance of company culture in brand storytelling
Tips for marketers trying to get teams comfortable with being on camera

If you're working in the LBM industry and trying to navigate social media, this conversation is packed with insights and encouragement to start telling your company’s story.

Check out our sponsor, Provia, at https://www.provia.com.

00:00 Intro & Guest Introduction
03:27 Why Social Media Matters in the LBM Industry
06:31 The Power of Authentic Storytelling Online
10:49 How Social Media Has Evolved
14:31 Using Company Values to Guide Content
18:56 Marketing in the Construction Industry
24:26 The Future of Social Media Marketing