How Hopson Lumber Uses Reels & Authentic Video Marketing to Grow Their LBM Business

Описание: How can lumber yards and building material dealers use social media to grow their business? In this episode of LBM Talk Social Media, Sally Lacey sits down with Nancy Wischmeier, Vice President of Hopson Lumber, to discuss how a fourth-generation, family-owned LBM business is using Instagram Reels and short-form video marketing to strengthen relationships and drive real results.

Nancy shares how authentic, behind-the-scenes video content is helping Hopson Lumber connect with both contractors and homeowners, why pushing professional boundaries (just enough) can increase engagement, and how consistent, people-focused content builds trust in a relationship-driven industry. If you’re an LBM dealer, lumber yard owner, building supply marketer, or contractor looking to modernize your marketing strategy, this conversation offers practical insights you can apply right away.

Topics covered:
Social media marketing for LBM dealers
Instagram Reels for lumber yards
Authentic video marketing strategies
Building trust with contractors and homeowners
Creating engaging content without sacrificing professionalism

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00:00 – Intro & episode overview
04:06 – Building a stronger online presence
05:37 – Why Reels and video matter for LBM dealers
07:21 – Letting engagement data guide content strategy
09:17 – Authentic content vs. direct selling
13:29 – Testing trending audio & pushing boundaries
17:17 – Customer collaborations & before-and-after videos
23:05 – Social media goals: growth, trust & results