The Economics of Art and Beauty: Why Taste Has a Price

Описание: Art has never been just beauty — it has always been power.

This video uncovers the hidden history behind art’s most influential eras: Renaissance patronage, Baroque propaganda, Rococo decadence, Impressionist rebellion, Cold War manipulation, postwar consumerism and today’s world of freeports, billionaires, NFTs, and corporate “patrons.”

Chapters:
00:00 Intro
01:10 Renaissance: The Medicis & the birth of art as political currency
05:40 Baroque/Rococo: Desire, propaganda & royal image-building
10:15 19th Century: Impressionism, the Salon & the art market shift
14:30 Modernism: Ideology, war & cultural weapons
18:50 Pop Art & Consumerism: When brands replaced saints
23:20 Freeports, offshore art & the business of secrecy
27:00 Artists’ scandals: Caravaggio, Schiele, Picasso
30:10 Art as geopolitics & soft power today
33:20 Corporate patronage, luxury branding & NFTs
36:00 Conclusion

Sources referenced include:
– Goldthwaite, The Economy of Renaissance Florence
– Hollingsworth, The Medici
– Saunders, The Cultural Cold War
– ICIJ Panama Papers
– The Washington Post’s investigations into freeports
– Warhol, The Philosophy of Andy Warhol
– Naomi Klein, No Logo

If you want a breakdown of a specific era (Renaissance, Baroque, Rococo, Impressionism, Modernism, etc.), comment below.

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