Quantum Marketing by Raja Rajamannar | Book Review DevNations: BookDevs

Описание: Quantum Marketing by Raja Rajamannar (Chief Marketing Officer of MatserCard) takes a futuristic look at the world of marketing. We walk through and learn about the history of marketing and how it grew and developed before us. Then we take a time machine to the future of marketing, as Raja with his decades of experience helps us understand what the future of marketing will really look like. We learn about the fifth paradigm of marketing and what exactly is quantum marketing, the importance data will continue to play in providing value to consumers, multisensory marketing, the technological big bang that will change the way we live our day to day lives.

You can expect to gain depp big picture insights into the world and future of marketing, understand the evolution of marketing, how to navigate the future of tech & marketing to bring the greatest value to your community.

This book is great for anyone looking to understand where marketing is going thanks to the advances of technology as well as learn about the evolution of marketing.

#devnations #marketing #booksummary
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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers by Raja Rajamannar | Book Review DevNations: BookDevs
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Raja Rajamannar is an accomplished, transformative global executive and Wall Street Journal bestselling author with 30+ years of experience and the last nine as Chief Marketing & Communications Officer of Mastercard and President of the company’s Healthcare Solutions.

At Mastercard, Raja is responsible for successfully leading the company’s marketing evolution, including the development of its Priceless experiential platforms, pioneering Mastercard’s move to become a symbol brand and launching its breakthrough sonic brand platform, recognized as the best in the world. This world class work has been developed into case studies at Harvard Business School and Yale School of Management and being taught in top academic institutions around the world.

Raja’s groundbreaking theories and innovative strategies are documented in his first book, “Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers.” A Wall Street Journal best seller and recipient of the Stevie and International Book Awards, “Quantum Marketing” is hailed as a must-read for any marketer who wants to build brands that stand the test of time in the post digital age.

As president of Healthcare at Mastercard, Raja oversees the creation, development, and successful scaling of the company’s healthcare business. Today, it is one of the fastest growing business lines for the company.

Prior to Mastercard, Raja served as chief transformation officer of the health insurance firm Anthem (formerly WellPoint), chief innovation & marketing officer at Humana and held senior management roles with Asian Paints, Unilever, and Citibank. He developed his entrepreneurial approach at Asian Paints, his marketing grounding at Unilever, and his financial savvy during a 15-year tenure at Citi.

Award-winning throughout his career, Raja’s recent recognition includes Forbes’ Top 5 World’s Most Influential CMOs 2021, WFA Global Marketer of the Year, Adweek’s Grand Brand Genius honoree, Business Insider’s 25 Most Innovative CMOs in the World, Billboard’s Top Branding Power Player, Fashion Group International’s Tech and Brand Innovation award and The CMO Club Hall of Fame.

Raja is the president of the World Federation of Advertisers. He also serves on profit and non-profit boards, including PPL Corp, Bon Secours Mercy Health, New York City Ballet, Cintrifuse, and the Association of National Advertisers.

Chief Marketing & Communications Officer and President, Healthcare at MasterCard