Quantum Marketing: Marketing Reimagined (Rajamannar, Brady) | DLD25

Описание: Raja Rajamannar, Mastercard
Diane Brady, Fortune

In their insightful DLD Munich 2025 conversation, Raja Rajamannar and Diane Brady explore how marketing must evolve in an AI-driven world. Rajamannar argues that traditional marketing theories are outdated in today’s digital landscape.

He highlights how consumers are bombarded with thousands of commercial messages daily, yet attention spans have shortened below that of goldfish, making traditional advertising increasingly ineffective and often intrusive to user experience.

Rajamannar also shares his personal experiments with AI tools like NotebookLM for content analysis, and discusses how bot-to-bot marketing may become the future as consumers delegate purchasing decisions to AI agents.

Watch the video to get more expert insights about the future of digital marketing; trust being the ultimate differentiator; and why so many startups fail due to poor marketing – not because of product issues.

#Marketing #AI #DigitalTransformation #DLD2025 #ConsumerTrust #Authenticity

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