10 questions to ask Digital Marketer

Описание: Digital marketing is a powerful tool. It helps brands find customers and sell them exactly what they want. How do marketers know where the right audience is? And can they help any business grow? Find digital marketing tips in our interview with Anna Petrova.

Mentioned books and tools:
– Marketing Warfare by Jack Trout
– The Culture Code by Clotaire Rapaille
– Google Analytics and Amplitude
– Hotjar and LuckyOrange
– Buffer and Coschedule
– Trello and Jira
– Buzzsumo


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0:00 Intro
0:08 Marketing or advertising, what’s the difference?
1:05 Why is the marketer an important link in the business chain?
1:47 It seems that advertising is just annoying. Does it really work?
2:40 How does the Internet know what I want to buy?
3:46 The most bizarre test task when applying for a job
4:23 Spirit animal of a marketer
5:08 If the product is bad, can marketing save it?
5:49 A niche where you won’t work for any money?
6:22 What tools does any marketer need to master?
7:49 What do you like most and least about your work?
9:10 Tips



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