How Google Knowledge Panels Build Trust in the Age of AI - On Record PR Ep. 194

Описание: In this episode of On Record PR, Jennifer Simpson Carr and Leslie Richards explore why knowledge panels are essential tools for law firms and professionals aiming to strengthen their digital presence. Leslie breaks down how these panels — similar to business profiles — showcase an individual’s credentials, including publications and social media activity. Serving as a digital stamp of authority, knowledge panels help build trust and credibility, both critical components of Generative Engine Optimization (GEO).

To earn a knowledge panel, professionals need to consistently publish content and maintain high visibility within their field. Once secured, it’s important to claim the panel and regularly update it to ensure the information stays accurate. The discussion highlights the rapidly changing nature of SEO and GEO, reinforcing the need for professionals to remain active and informed in the digital space.

Listen now at: https://onrecordpr.com

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About On Record PR
On Record PR is our award-winning podcast dedicated to law firm leaders focused on innovation, growth, and navigating an ever-changing legal landscape. Whether you’re a managing partner, executive, practice chair, or industry group leader, each episode is crafted to provide actionable insights for strategic success.