Unlocking Buyer Pain Points While Engaging Key Stakeholders (Maddy Jackson, Webflow)

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Maddy Jackson joins Nick and Armand to talk through discovery techniques, multithreading options, and deal savers to keep your deal moving in the right direction.

FOUR ACTIONABLE TAKEAWAYS:

Explore two types of impact with your prospect: hard metrics (e.g., hours spent, money lost) and soft impact.
Address pain points in other departments to accelerate deals and improve win rates.
Turn situations into problems by highlighting known pain points with competitors.
If ghosted late in the deal cycle, offer to email the next key contact directly to prompt a response.

Maddy's Path To Presidents Club:

Account Executive @ Webflow
Account Executive @ SafeGraph
Account Executive @ Procore Technologies

RESOURCES DISCUSSED
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