Strike a Pose | 2019
Автор: DMEXCO
Загружено: 2019-09-12
Просмотров: 531
Описание:
Le Floid (Youtuber LeFloid vs. the world), Margret Knitter (Lawyer SKW Schwarz), Sebastian Romanus (Managing Director Studio71), Sven Wedig (Moderator)
The impact of the Fyre Festival scandal – where some of the world’s most high-profile influencers created a digital phenomenon out of a music festival that never actually happened – is an evidence that influencer marketing needs to reinvent itself. It's not anymore about shiny perfect posts. Instead brands looking for credibility and political posture. What will be the influencer future look like?
Experience Stage, 12. September 2019, 15:55 - 16:25
Track: Marketing
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