Native in a Programmatic World | 2019
Автор: DMEXCO
Загружено: 2019-09-12
Просмотров: 502
Описание:
Kenneth Lopez (Director of Sales Zemanta - An Outbrain Company), Todd Sawicki (CEO Zemanta - An Outbrain Company)
The world of Programmatic advertising is growing quickly and becoming even more diverse and interesting with the rise of Programmatic Native. Learn how Programmatic Native leaves behind the staid world of remnant banner ads and now offers the most innovative, interesting, and diverse range of formats and placements available online. See how Programmatic Native offers campaign strategies beyond viewability and audience reach offering solutions focused on post-click performance and engagement both for brands and e-commerce. And discover how advertisers can leverage the same creatives and assets from social and Facebook campaigns into native channels across the open web. This presentation will give you the information to take advantage of this new amazing programmatic channel.
Seminar 6, 12. September 2019, 14:00 - 14:45
Track: Media
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