Ecommerce Market Mix Modeling using Linear Regression
Автор: Achal Kagwad Data Science
Загружено: 2022-01-15
Просмотров: 665
Описание:
Relevant Links:
GitHub repository Link:
https://github.com/achalkagwad/ghr_Ec...
Slide Share Link :
https://www.slideshare.net/achalkagwa...
Video Description:
As a data scientist working for ElecKart(Canada), we need to develop a "market mix model" based on the given info and data sets related to consumer purchases, monthly spends on advertising channels, climatic information and the NPS/stock index.
We perform the process of EDA, Feature Engineering, Linear Regression Models (Additive and Multiplicative), Model Selection and Evaluation.
Business Objective:
1. Performance Driver Analysis: Which KPIs Drive the Top Line Performance?
2. Impact Analysis of marketing ROI: What is the quantitative impact of each commercial lever on revenue?
3. Optimizing Marketing Spends: How to best allocate the marketing budget to gain the highest outcome or return on investment?
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
