Coaching Team Objectives

Описание: Christian sits down with Jon Moore to unpack one of the most important — and most misapplied — practices in modern product teams: team objectives. They break down why OKRs often fail, how to make objectives meaningful for empowered teams, and why focus, trust, and problem-solving are at the heart of real product outcomes.

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Today’s discussion unpacks:
• What team objectives really are (and aren’t)
• Why most companies get OKRs wrong
• How to shift from outputs to outcomes
• The role of leadership in creating focus and context
• How to set clear, problem-based objectives
• The difference between team, business, and individual objectives
• Why functional goals kill cross-functional teams


References:
• Empowered (book): https://www.svpg.com/books/empowered/
• Google OKRs: https://rework.withgoogle.com/guides/...
• Marty Cagan on Empowered Teams: https://www.svpg.com/empowered-produc...

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SVPG series on team objectives:
• Accountability: https://www.svpg.com/team-objectives-...
• Action: https://www.svpg.com/team-objectives-...
• Ambition: https://www.svpg.com/team-objectives-...
• Collaboration: https://www.svpg.com/team-objectives-...
• Commitments: https://www.svpg.com/team-objectives-...
• Empowerment: https://www.svpg.com/team-objectives-...
• Management: https://www.svpg.com/team-objectives-...
• Overview: https://www.svpg.com/team-objectives-...
• Summary: https://www.svpg.com/team-objectives-...

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Where to find Jon Moore:
• LinkedIn:   / jonathonmoore  

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Where to find Christian Idiodi:
• LinkedIn:   / cidiodi  

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Where to find SVPG:
• SVPG’s newest book, TRANSFORMED: https://www.svpg.com/books/transforme...
• Other books: https://www.svpg.com/books/
• Articles: https://www.svpg.com/articles/
• Workshops: https://www.svpg.com/
• Videos: https://www.svpg.com/videos

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Timestamps:
(00:56) What are company objectives?
(02:39) Why teams get OKRs wrong
(05:10) The true purpose of a team objective
(07:48) OKRs only work with the right team culture
(09:04) Leaders often want success shortcuts
(09:58) The mechanics of a great team objective
(13:28) Who should set team objectives?
(18:23) The optimal cadence for revising objectives
(20:11) Why environment shapes key results
(22:41) You should lead with context
(25:14) The high-integrity commitment
(27:50) Can many teams share one objective?
(28:59) A common objective pitfall
(30:29) How to reinforce accountability

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Disclaimer:
While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

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Production:
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