Meet the SEO Who Tested and Solved Google (Kyle Roof EEAT Interview)

Описание: Want some help understanding what content and site features Google seems to reward in today's SEO landscape?

Friend of the show, Kyle Roof is back on the Niche Pursuits podcast to help us all make sense of it all.
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The last time he was on, he talked all about EAT (Expertise, Authoritativeness, Trustworthiness) but now there is also the added E for Experience factor to account for.

Kyle stresses the importance of showcasing genuine human experience and expertise on our websites, advocating for:

First-person language

Author bios

And validating experience through linking

He also discusses how the use of user-generated content (UGC) through site blog comments can potentially be a helpful tool to demonstrate experience and trustworthiness - with a focus on curated blog comments and discussions to validate expertise.

The rise of UGC platforms like Quora and Reddit are also referenced as helping you build a digital footprint of experience as well as enhancing your overall credibility and trustworthiness in your niche.

And there is significant time spent on highlighting the "E" for experience in the HCU update has influenced website rankings, favoring tangible businesses and eCommerce sites that complete transactions on-site rather than acting as the standard 'doorway pages' of the standard affiliate and content sites.

And with Google favoring these websites that facilitate on-site transactions, building Trust becomes a significant challenge for these affiliate sites.

Another important topic discussed is building authority - not necessarily in the standard way of links - although that certainly doesn't hurt - but rather in growing the number of keywords your site ranks for.

Along with this is the importance of updating content and monitoring SERP changes, with tools like Page Optimizer Pro (POP) for their watchdog feature playing particular importance.

This is another excellent interview with Kyle Roof. Don't miss it!

Links & Resources:
Kyle Roof SEO | Official Site - https://kyleroof.com/
The SEO Specialists - High Voltage SEO (hvseo.co) - https://hvseo.co/
POP: On-Page SEO & Content Optimization Tool Suite (pageoptimizer.pro) - https://www.nichepursuits.com/pageopt...
IMG Courses: Like Netflix™ for SEOs | Stream Best SEO courses | Learn SEO (Search Engine Optimization) - https://img.courses/
Kyle Roof Shares What Site Owners Need To Be Doing For E-A-T in 2024 - https://www.nichepursuits.com/kyle-ro...
How Kyle Roof Of Page Optimizer Pro Gets HUGE On-Page SEO Results - https://www.nichepursuits.com/kyle-ro...
Use coupon code “podcast” to get $15 off Link Whisper to build smarter internal links fast - https://www.nichepursuits.com/linkwhi...

Timestamps:
00:00 - Intro
4:00 - Kyle’s Background
5:30 - Experience in EEAT
11:55 - What to Prioritize
14:50 - How to Show Experience
19:50 - UGC Platforms
22:07 - 3rd Party Mentions
28:40 - HCU & EEAT
35:20 - UGC & HCU
39:10 - HCU Recovery
41:10 - How To Recover a Business Site
43:50 - HCU & Authority
46:10 - Content Updates
48:43 - Final Thoughts

This Episode is Sponsored by Search Intelligence - https://search-intelligence.co.uk/
-You can learn more about me at and get additional website tips at: https://www.nichepursuits.com
-You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com
-And finally, if you are interested in buying or selling content or affiliate websites, my partners and I may be interested here: https://www.nichepursuits.com/motioni...

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