Channel Focus: The Key to Partnership Success

Описание: In this edition of In the Margins, Channelnomics's Larry Walsh and Amy Henderson report from Channel Focus in Dana Point, California, where they explore critical insights on partner productivity and alignment. Featuring perspectives from industry leaders at Optiv, Cato Networks, and Hitachi Vantara, the discussion reveals why ease of doing business and strong channel account manager relationships are the true drivers of partner success - outweighing traditional incentives. Learn how vendors can better navigate relationships with partners juggling hundreds of vendor partnerships, and why speaking the partner's language is crucial for program effectiveness.

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• Official Bio: https://channelnomics.com/staff/amy-h...

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