Building a PR Strategy for Your Business with Skye Ferguson
Автор: The Virtual CMO
Загружено: 2020-08-26
Просмотров: 49
Описание:
In this episode of The Virtual CMO podcast live stream, host Eric Dickmann interviews Skye Ferguson. Skye has 10 years' experience in PR & communications, working internationally with big brands like banks, airlines, and consultancies and also in-house for a national UK charity.
When Skye took the leap to leave the 9-5 and started freelancing, she saw so many small businesses missing out on great media coverage because they didn't think PR was an option for them yet. So she created a method to break it down into simple, easy to follow steps, to help female entrepreneurs secure their media coverage and bridge the gap between starting and being able to afford to outsource to a big agency.
Skye also works with SMEs to up-skill their marketing teams so they can handle PR and media relations internally.
For more information on strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
For more information at Skye Ferguson, visit https://www.skyeferguson.co.uk
To subscribe to The Virtual CMO podcast, visit https://kite.link/vcmo to listen on your podcast player of choice.
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