Using Surveys to Measure Language-Market Fit with Sam McNerney
Автор: The Virtual CMO
Загружено: 2022-03-01
Просмотров: 18
Описание:
In episode 115, host Eric Dickmann talks with Sam McNerney- Founder of McNerney Insights & Marketing, a brand positioning agency for DTC brands. Over the years, Sam has helped many small and medium-sized CPG brands find and test benefit claims, value propositions, and positioning statements that drive engagement. His experiences have given him tools in three key areas- brand & marketing, consumer research, and writing & editing.
McNerney Insights & Marketing is a brand positioning agency that helps brands in different stages of their journey. Their services include claims testing, positioning analysis, and attitude & usage. Each of their offers is uniquely tailored to fit the client’s needs.
Aside from helping numerous brands succeed, Sam McNerney writes about marketing research, consumer insights, and behavioral science for various publications across the country.
To learn more about Eric Dickmann and The Five Echelon Group, visit-
https://fiveechelon.com
/ edickmann
Get to know Sam McNerney on LinkedIn and Twitter-
/ sam-mcnerney-b6528214
/ sammcnerney
Find claims that work for your brand-
https://www.sammcnerney.com
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