Part 2: Turn Fear Into Flow: The Power of Brand Storytelling | Cathlyn Melvin

Описание: Send us a text (https://www.buzzsprout.com/twilio/tex...)


Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle (https://wickedlybranded.com/marketing...) , the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded (https://wickedlybranded.com/) . With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.


In Part 2 of this powerful conversation with TEDx coach and copywriter Cathlyn Melvin, we explore what it really takes to build a brand that supports your energy, clarifies your message, and amplifies your impact. From releasing old patterns of overworking to structuring a business that honors neurodivergent needs, Cathlyn shares the real-life systems, boundaries, and mindset shifts that create sustainable visibility.


Three Key  Marketing Topics Discussed:


1. Building a Business That Works With Your Brain, Not Against It: (https://wickedlybranded.com/the-ultim...) This conversation highlights why clarity and energy-conscious systems are essential for long-term marketing consistency.


2. Creating a Power Idea That Simplifies All Your Marketing: (https://wickedlybranded.com/simplify-...) We explore how a single core idea becomes the root of all messaging, from content pillars to blog posts to email sequences. 


3. Visibility, Courage, and Showing Up When It Feels Scary: (https://wickedlybranded.com/why-visib...) Cathlyn opens up about the emotional side of visibility, from creating a separate Facebook account early on to navigating the discomfort of sharing personally with people you actually know. 


Follow Cathlyn:
Cathlyn | LinkedIn (  / cathlynmelvin  )
RightCat Creative | Instagram (  / rightcatcreative  )
RightCat Creative | Website (https://www.rightcatcreative.com/reso...)


Dare to be Wickedly Branded


Support the show (https://www.buzzsprout.com/2295030/su...)


P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz (https://form.jotform.com/250656007927864)