Partner Ecosystems: Understanding Partner Taxonomy

Описание: Over the last 30 years, partner ecosystems – from traditional resell channels to complex alliances – have vastly expanded. More and more organizations, whether private, public or even academia, are looking to expand their capabilities, reduce costs and risks, and access new markets. In a nutshell, no organization today, regardless of its size and capabilities, can go at it alone, and the only option is partnering.

Despite a widespread adoption, partnerships of all types are now faced with new levels of complexity, expanded competitive landscapes, faster innovation cycles, increasingly demanding customers, and more. Old challenges remain while new issues surface, and as a result a majority of partnerships are still falling short of their intended objectives.

Gorilla knows these challenges first hand. For the past 3 decades, we have been working with technology vendors, partners and distributors to design, develop, enable, scale, improve and manage partner ecosystems. Whether you are a startup, a mid-size or a large company, we can help with your initiatives.

In our previous episodes we presented the partner ecosystems challenges and some solutions aimed at remedying these, how to structure your partnership ecosystems leveraging our 6 dimensions of the partnership matrix, and most recently covered the necessity, benefits, and framework of a partnership strategy. In this episode we will discuss partner taxonomy, a key element in building your ecosystem and driving successful recruitment initiatives.
· What are the main types of partners?
· How do they differ from each other?
· How can you better align with each of them?