SEO Demystified: Lesson 8 - Online Reputation Management

Описание: In this lesson of SEO Demystified, we cover one of the most overlooked but important parts of SEO: online reputation management.

When someone searches your business name, Google, AI tools, and potential customers all form an opinion based on what they find online. If you’re not actively controlling that information, you’re leaving your brand perception to chance.

In this video, you’ll learn how branded searches work, why people search for your business name, and how those searches are often part of the research phase rather than simple navigation. We explain how branded keywords include not only your company name, but also variations and any products you’ve created.

We then look at how Google search and AI tools actually work, why they don’t form opinions of their own, and how they rely entirely on the information available to them. You’ll see why building the right online presence allows you to shape the narrative around your business.

This lesson also covers the role of social media in SEO, including how social profiles act as trust signals, how they can rank for branded keywords, and how traffic from social media can positively impact rankings.

Finally, we go deep into online reviews. You’ll learn why reviews are critical for trust, why Google Business Profile reviews are so important for branded searches and local rankings, and how platforms like Facebook and Trustpilot support both SEO and AI recommendations.

What you’ll learn in this lesson:

What branded searches and branded keywords are

Why people search your business name before making a decision

How Google and AI understand your business

How social media supports trust, visibility, and SEO

Why traffic from any source can help rankings

How online reviews influence trust, Maps rankings, and AI recommendations

This lesson is essential for business owners, marketers, and SEOs who want more control over what shows up when people research their brand.

0:23 What Are Branded Keywords?
0:47 How Are Branded Keywords Used?
1:27 How To Influence AI
2:01 Outranking Bad Reviews & Training AI With Social Media
2:32 How Traffic Affects Rankings In Google
3:05 Digital Press Releases For SEO & Influencing AI
3:33 Why Online Reviews Matter For SEO
4:18 Which Platform Is Best To Get Reviews On?
4:51 Which Other Review Platforms Should I Use?
5:05 How AI Uses Online Reviews When Deciding Which Businesses To Recommend