WiM BG Webinar

Описание: We’ve assembled a powerhouse panel of marketing experts to discuss the latest in AI and how they apply it in their day-to-day:

Samantha Torres – Sr. Manager Technical SEO, Pipedrive
Myriam Jessier – SEO Executive, Pragm
Jess Sankhavaram-Peck – Data Scientist and ML Engineer
Larisa Ivanova – Video SEO Strategist, Founder at Avenara
Emina Demiri – Head of Digital Marketing, Vixen Digital

Webinar Structure

Guest Introduction
Lightning Talks
AI for Competitor and User Research – Sam Torres
Technical Branding for AI Search – Myriam Jessier
AI for Organic and SEO – Jess Sankhavaram-Peck
AI for Video – Larisa Ivanova
Learning AI as a Senior Marketer – Emina Demiri
Panel Discussion + Q&A All speakers come together to explore additional topics and questions

Who is this webinar for?
This webinar is tailored for marketers, interested in AI across disciplines and:

Marketing leaders (CMO/VP/Head of Marketing) who need an AI roadmap tied to revenue and strategy
Demand gen & performance marketers looking to scale campaigns, testing, and optimization with AI
Lifecycle/CRM & retention marketers using AI for segmentation, personalization, and automation
Brand/content teams improving content operations, creative testing, and consistency with AI support
Marketing ops & analytics owners focused on governance, tooling, attribution, and measurement
Product marketing & GTM teams aligning messaging and launches with faster insights
Cross-functional partners (Sales Ops, RevOps, Product, Data) who collaborate on pipelines, data, and customer experience

Why You Can’t Miss This
AI is changing how people discover brands, how search surfaces content, and how marketing teams plan, create, and prove impact. This session is designed to help you stay ahead with practical, immediately usable frameworks—not hype.

You’ll learn how to:

-Move faster on insights with AI-powered competitor and user research, so strategy is grounded in real signals—not guesswork.
-Prepare your brand for AI search with technical branding principles that increase visibility in emerging discovery channels.
-Scale organic growth by using AI to strengthen SEO workflows—from topic discovery to optimization—without sacrificing quality.
-Level up video marketing with AI approaches that speed up ideation, scripting, repurposing, and performance iteration.
-Lead confidently as a senior marketer by building your AI fluency, choosing the right use cases, and setting standards your team can execute.

If you’re responsible for growth, credibility, or alignment across stakeholders, this webinar will help you turn AI into a strategic advantage—starting the very next day.