Authenticity at Work: Top CMOs & Leaders Reveal the Real Path to Success

Описание: In this Liftoff Spotlight episode, Jeanniey Walden partners with the team at Evergreen Trading to bring together an unbelievable lineup of CMOs, CEOs, procurement leaders, and even the lead singer of ‪@oarmusic‬ — all sharing one transformational theme: AUTHENTICITY.

If you’ve ever felt pressure to “fit the mold,” hide who you really are, or lead from a place that doesn’t feel like YOU…you’re going to feel this episode in your soul.

Featuring insights from:
✨ Kristy Hoskins – CMO of La-Z-Boy on evolving a 100-year-old brand without losing its core
✨ Sabrina Traskos – Global Procurement Leader on renegotiating, leading, and partnering authentically
✨ Jim Trebilcock – Former CMO, Keurig Dr Pepper on 30 years of leading with the Golden Rule
✨ Gordon Zellner – CEO, Evergreen Trading on building a business through honesty, introspection, and staying grounded
✨ Marc Roberge – Lead Singer, O.A.R. on staying true to yourself through decades of change
✨ Ted Rubin – Social Marketing Strategist on authenticity as a business advantage (Return on Relationship)

💡 WHAT YOU’LL LEARN IN THIS EPISODE

How CMOs are using authenticity to drive brand relevance and consumer loyalty

Why being your true self is the only sustainable leadership advantage

How procurement leaders handle tough negotiations without compromising integrity

What legacy executives learned about authenticity after decades in the C-suite

Why the music industry and business world have the same authenticity problem

How to build trust faster — with teams, partners, and customers

Why authenticity is a competitive moat in 2026
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🎯 WHY THIS EPISODE MATTERS (and why YouTube loves it)

This episode hits directly on topics YouTube is pushing hard in B2B and professional lifestyle categories:

Authentic leadership

Modern CMOs and marketing strategy

Brand storytelling

Career growth + workplace psychology

Business mindset and personal development

Music + creativity crossover with business success

🚀 ABOUT LIFTOFF SPOTLIGHT

Liftoff Spotlight is where today’s most influential leaders share secrets to success. Hosted by Jeanniey Walden, one of the most visible Business and Marketing voices glboally, this series is designed to elevate executives, inspire professionals, and spark the conversations that shape the future of work.

📺 Subscribe now for new episodes:    / @liftoffshow  

👉 Watch next: [Insert playlist link here]
👉 Connect with Jeanniey:   / jeannieywalden  
👉 More at: https://www.liftoffcompany.com

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