Chapter 2 – Health Behavior Change Theories and Models | Mastering Public Health Series

Описание: Welcome to Mastering Public Health.
This video covers Chapter 2 – Health Behavior Change Theories and Models, based on Introduction to Health Promotion (2nd Edition) by Maura Stevenson, in Introduction to Health Promotion edited by Anastasia M. Snelling (Jones & Bartlett Learning, 2014).
This chapter examines the major theories that explain why individuals adopt or resist healthy behaviors and how these frameworks guide effective program planning.
In this video, you will learn:
• The purpose of theories and models in understanding health behavior.
• The key constructs of the Social Cognitive Theory, Transtheoretical Model, Health Belief Model, and Theory of Planned Behavior.
• The central importance of self-efficacy across all frameworks.
• How these theories evolved historically and integrate to inform modern health promotion.
• Practical guidance on applying theoretical constructs to program design, implementation, and evaluation.
This session emphasizes how theory explains behavior, models guide intervention design, and evidence ensures programs are measurable and effective.
Credit: Educational summary based on Introduction to Health Promotion (2nd Edition) by Maura Stevenson. All rights to the original text belong to the author and publisher.
Produced by Mastering Public Health.

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