Flip My Funnel and Account Based Marketing with Sangram Vajre

Описание: Marketing Professor Scott Davis interviews Sangram Vajre about account-based marketing. Sangram turned the sales world on its head with his flipped funnel B2B approach. He is the co-founder and CMO of Terminus, the leader in account-based marketing platforms. Sangram was formerly Head of Marketing for Pardot.

In this interview, you'll learn how Sangram conceived the idea, where he thinks automation is taking us, and how you can incorporate a flipped funnel into your business.

Sangram's Websites
http://terminus.com/
https://flipmyfunnel.com/

Sangram's Book Account Based Marketing For Dummies: https://www.amazon.com/Account-Based-...

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Scott W. Davis, Ph.D. (host)
Assistant Professor of Marketing
University of Houston-Downtown
Marilyn Davies College of Business
https://www.scottwdavis.com
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  / scottwdavis  

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