The FIRST-EVER SM in La Union is NOW OPEN! | SM CITY LA UNION Full Walking Tour | Philippines

Описание: Great news for residents and visitors of San Juan and San Fernando City: SM CITY LA UNION, the first SM mall in La Union, officially opened on October 17, 2025!

Located along Diversion Road, Barangay Biday in San Fernando City, SM City La Union spans more than 51,000 square meters of leasable area, over 80% of which has already been occupied.

“This is our ninth mall in Northern Luzon and we designed it to serve as a landmark for both residents and tourists,” said SM Prime President Jeffrey Lim.

“As the surfing capital of the region, La Union deserves a retail center that reflects its vibrant lifestyle and rich culture.”

A highlight of SM City La Union is the Sandbox, a 1,348-square-meter outdoor venue designed for sports tournaments, mini-concerts, yoga, Zumba, and other community activities. Alongside it runs a bike lane parallel to a manmade sandbar, giving cyclists a unique way to enjoy the area’s open-air setting.

“With our diverse and unique offerings, we hope to strengthen La Union’s position as both a tourism and economic hub in Northern Luzon,” said Lim.

In 2024, La Union’s tourism industry generated over P1 billion in revenues, driven by an increase in spending per visitor. The average length of stay also slightly grew year-on-year from 1.33 days to 1.39 days.

With more than 500,000 tourist arrivals in the same year, San Fernando City, San Juan, and Bauang municipalities ranked as the top three destinations in the province.
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No talk, just walk.

0:00 - Intro
0:59 - Location Map
1:14 - Outside the Mall
2:09 - Upper Ground Level
11:03 - Sandbox
12:00 - Lower Ground Level
20:11 - Food Hall (2nd Level)
23:32 - Cyberzone (2nd Level)
26:10 - 2nd Level
31:00 - Wellness Space
35:37 - Cinemas
38:54 - SM Store
44:37 - Transport Hub
45:41 - Outside the Mall

Filmed on October 16, 2025.
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