Reinventing Success: From Athlete to CEO Community With Matt Sharrers

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Matt Sharrers is the Managing Partner of ETJ Advisory and Founder of ETJ Life, a private, invitation-only community that supports CEOs backed by private equity in navigating leadership transitions and building fulfilling lives. As the former CEO of SBI, Matt helped scale the company and guided it through multiple successful exits, while his current ventures draw on decades of executive leadership and board advisory experience.

A former professional hockey player who represented Canada at the national level, Matt is passionate about helping both elite athletes and business leaders achieve their highest potential. His work and recent book, The Second CEO, focus on the unique challenges and opportunities faced by CEOs in high-pressure, private-equity-backed environments.

Here’s a glimpse of what you’ll learn:

• [0:00] Intro
• [1:38] How Matt Sharrers reinvented himself from a pro athlete to a successful entrepreneur
• [2:44] The childhood sales strategy that doubled Matt’s fundraising results
• [4:12] Family lessons that shaped Matt’s communication and leadership style
• [6:20] Inside Matt’s journey with Team Canada and his pro hockey career overseas
• [10:14] The turning point that led Matt to retire from professional sports
• [13:39] Why Matt left a high-paying sales career to pursue consulting and leadership work
• [16:04] How SBI built a strong foothold in the private equity advisory market
• [20:44] Matt’s proven roadmap for navigating major career transitions

In this episode…

The path to reinvention is rarely linear, especially when shifting from elite athletics to corporate leadership and then to entrepreneurship. Many high performers struggle to release old identities while stepping into roles that demand new skills, new mindsets, and deeper purpose. What does it really take to navigate such dramatic transitions, and how can you redefine success without losing yourself?

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