Ep. 49 Stewart Miller — Leveraging Digital Content to Expand Your Fitness Brand Worldwide

Описание: In this episode, Paul speaks with Stewart Miller, the cofounder and CEO of LIvewire Production. With over 25 years in the fitness industry, Stewart has managed equipment, built an award-winning boutique gym in Dubai, and creates high-quality digital content for gyms and fitness centers worldwide.

Recognizing the transformative power of video in the digital age, Livewire Production expanded its horizons beyond fitness. They stand as a versatile video powerhouse offering premium fitness content and a broad spectrum of video production services. Their commitment is to provide interactive, engaging, and high-quality content that resonates with diverse audiences.

Stewart shares insights into the economics of digital content, AI and hyper-personalization, and the challenges small gyms face when putting in-house talent on camera.

Additional Resources:
Wexer Virtual Fitness: https://wexer.com/
LiveWire Production: https://livewireproduction.com/about/
Stewart Miller on LinkedIn:   / stewartmillerlw  

Tweetables:

“The hardest part is convincing someone who is fantastic in the studio, with a community, and then to put them on camera. It's a different skill set.” — Stewart Miller, Cofounder & CEO of Livewire Production

"Everybody ends up losing energy behind it because they end up investing millions of dollars into the production and they get a very small ROI. You have got to be on platforms. You have to have that in mind. Which platforms are you gonna go on? Where are you gonna be seen? Or, what are you doing it for?" — Stewart Miller, Cofounder & CEO of Livewire Production

“They're realizing there's actually great value in the blend between the analog and the digital. The digital is not eating the analog and the analog is not eating the digital.” — Stewart Miller, Cofounder & CEO of Livewire Production

“We are in the transformation economy. We are preparing for hyper-customization which is effectively the AI economy.” — Stewart Miller, Cofounder & CEO of Livewire Production