Fake Faces and Real Results in Marketing
Автор: SiGMA World
Загружено: 2026-01-27
Просмотров: 7
Описание:
AI influencers are already entering affiliate marketing and they’re changing the rules at scale. But if a creator isn’t real, can audiences still trust what they promote?
Recorded at SiGMA South Asia 2025, this panel explores how virtual personalities are reshaping influencer campaigns, pricing, and performance. Moderator Ashutosh Rawat (Founder & CEO, Game Insider) is joined by Felipe Pastenes (CEO, Miela), Sahil Phull (Content Creator / Actor), and Sujal Thakral (Content Creator / YouTuber). They break down what AI does best (volume, consistency, cost), where it fails (authenticity, emotion, lived experience), and why the future looks hybrid with disclosure, ethics, and trust at the centre.
Video Chapters:
00:07 Intro
00:23 Moderator Intro
00:46 Panellists
01:53 Landscape Shift
02:21 Scale vs Connection
03:38 Campaign Data
04:24 Ethics & Regulation
05:45 Human Edge
12:03 Cost Debate
13:02 Best Balance
15:14 Creator Threats
21:05 Disclosure & Trust
🔗 Connect with us for updates and news: https://linktr.ee/sigmaworld
#iGaming #AIinfluencers #virtualinfluencers #SiGMASouthAsia
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