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Janet Kinghorn | How do brands get seen?
Автор: Nicework
Загружено: 2025-04-14
Просмотров: 70
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What if your brand isn't misunderstood, it’s just unclear?
In this episode of 10 More Questions, brand therapist and fractional C-suite partner Janet Kinghorn talks about how if your audience can’t explain your brand, you don’t have one.
Over 25+ years, Janet has helped global brands navigate identity crises, mergers, and moments of confusion, helping them reconnect with what makes them different (and worth caring about). In this conversation with Ross Drakes, she unpacks why most brands lose clarity, how to stand out without selling out, and why bold simplicity wins every time.
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