Plaisio - Turbo X TV
Автор: TRIBE Athens
Загружено: 2014-09-29
Просмотров: 10350
Описание: TurboX, the Greek brand of electronic gadgets by Plaisio, is the equivalent of a private label brand in the market of electronic appliances. With products covering every sector of the market (desktops, laptops, tablets, mobile phones, TV appliances, game consoles, etc) and with a reputation based on high levels of quality and performance, TurboX was lacking an ownable and distinct brand image. Tribe developed the “think” campaign platform, a creative approach that promotes price as the perfect combination to the desirable image, in order to utilise it as traffic generator to the Plaisio stores.
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