Meta Event Match Quality: the 0-10 score that decides your ad attribution

Описание: Meta scores every event you send it from zero to ten, in real time, and that score decides
how much of your ad spend gets credited to the sales it actually caused. It's called Event
Match Quality, it lives in Events Manager, and most merchants have never opened the page.

This is what the number measures, why a browser-only Pixel setup tends to plateau no
matter how many events you fire, and how to read your own coverage panel row by row —
including which gaps are your bug and which are just the browser landscape.

If you run Shopify's native Meta channel, keep it. A server-side event carrying the same
checkout event ID deduplicates cleanly, Meta merges the two, and each side catches
sessions the other misses.

CHAPTERS
0:00 The report card nobody reads
0:28 What the number actually measures
1:17 Every clue is already in the order
2:02 Why the stock setup stalls
2:41 The full payload
3:18 Reading your own score
4:15 The wider point

Full written guide:
https://weltpixel.com/blogs/news/meta...