Behavioural Economics Beyond Theories with Biju Dominic
Автор: Masters' Union
Загружено: 2021-11-09
Просмотров: 721
Описание:
Biju Dominic - Chief Evangelist at Fractal Analytics and a Master at Masters’ Union - elaborates on how his practice-oriented teaching methodology urges students to explore the expansive world of behavioural architecture and find unique solutions through the lens of neuroscience, behavioural economics, design and big data.
During the last 30 years of his career, Biju has been trying to figure out how to change human behaviour. In 2007, he co-founded FinalMile Consulting, notable for developing a new consumer research technique called Ethnolab and a new communication practice called Non-Conscious Design with projects across the USA, UK, China, France, Africa and India. Currently, Biju is the Chief Evangelist at Fractal Analytics, a world leader in AI and Data Analytics, with a mission to develop enhanced technology for machines.
Here, at Masters' Union, he teaches “Behavioural Economics”.
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