Case Study - True ID Card (Buzzman)
Автор: European Association of Communications Agencies
Загружено: 2025-09-03
Просмотров: 86
Описание:
By exploring the deep and personal relationship that under-25s have with their identity, NYXpm uncovered a fresh perspective on the makeup category as a whole.
While makeup is often seen as a way to cover up, the research revealed something very different: 64% of makeup users under 25 — and 74% of NYXpm consumers — say they actually feel more themselves when wearing makeup.
This powerful insight inspired the “True ID Card” campaign, which went viral, delivered NYXpm’s highest-ever reach and engagement, significantly boosted key brand metrics, and helped drive the strongest commercial results in the brand’s history.
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