Nykaa vs SUGAR Cosmetics: Kaun Hai India Ki Asli Beauty Queen?

Описание: Nykaa vs SUGAR Cosmetics: Who is the ultimate queen of India's ₹2 Lakh Crore beauty market? In this business case study, we compare Falguni Nayar’s Nykaa and Vineeta Singh’s SUGAR Cosmetics to see which brand is winning in 2026.
The Indian beauty and personal care industry is booming, and two women entrepreneurs have redefined the game. On one side, we have Nykaa, the "IPO Queen," which reported a massive ₹7,950 crore revenue in FY25. On the other side, we have SUGAR Cosmetics, the "Instagram Star," known for its bold Gen-Z appeal and viral influencer campaigns.
In this video, we break down:
Nykaa's Business Model: How it became India's largest specialized beauty retailer.
SUGAR's Marketing Strategy: Why Gen-Z loves Vineeta Singh’s bold branding.
Financial Battle: Comparing Nykaa’s ₹7,950 Cr revenue vs SUGAR’s latest moves.
The Future of Beauty: Who will dominate the Tier 2 and Tier 3 cities?
Timestamps:
0:00 - India's ₹2 Lakh Cr Beauty Market
0:45 - The Rise of Nykaa: Falguni Nayar’s Vision
02:15 - SUGAR Cosmetics: Vineeta Singh’s Marketing Genius
03:50 - FY25 Revenue Comparison: Nykaa vs SUGAR
05:10 - IPO Success vs Upcoming IPO Buzz
06:30 - Who is the Real Queen for Gen-Z?
07:45 - Conclusion: Which brand is better?
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