A/B Testing to Increase App Downloads

Описание: A/B testing your app store listing is an important strategy to growing your organic downloads.

This week is you will discover what elements should you test first, what's more important for screenshots - the messaging or the graphics, and so much more.

Our guest is Lina Danilchik is the Marketing & Communications Manager at SplitMetrics.

  / lina-danilchik-a6a22b63  
https://splitmetrics.com/

Highlights:
02:14 A/B testing on the app stores
03:27 What elements should we test first?
04:43 A/B Testing App Icons Increase Downloads by 20%
16:22 CBT Good App Audit
17:14 What’s more important for screenshots - the messaging or the graphics?
36:32 How much value is there in having a video on the app store listing?
33:21 Does ASO work without paid ads?
40:54 Localization can increase downloads by 40%
43:52 Avatarity App Audit
55:09 Color Noir App Audit

App Audit:
https://play.google.com/store/apps/de...
https://apps.apple.com/ru/app/avatari...
https://apps.apple.com/us/app/color-n...

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Get your app audited:
http://www.appmasters.com/audit

CONNECT WITH US:

Instagram:   / stevepyoung  
Twitter:   / stevepyoung  
Facebook:   / appmastersco  
Blog: http://www.appmasters.com/blog

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