How to Tell Better Nonprofit Stories (Without Falling Into the Saviour Complex)

Описание: If your nonprofit’s message feels unclear, confusing, or just… not connecting, this one’s for you.

In this video, I’m breaking down a simple but powerful storytelling framework built just for nonprofits. One that helps you move from passive, “look at us” messaging to clear, compelling communication that actually inspires action.

We’re talking:
StoryBrand (with a nonprofit twist)
Messaging mistakes that keep people from engaging
How to avoid the saviour complex in donor comms
5 steps to clarify your core message today

Whether you’re writing emails, social posts, or campaign pages, this will help you build a message people actually want to join.

Building a StoryBrand by Donald Miller -
https://www.amazon.co.za/Building-Sto...
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🎯 Grab the Nonprofit Marketing Strategy Kit (your plug-and-play plan!)
https://coracreative.co/nonprofit-mar...

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TIMESTAMPS
00:00 — Struggling to explain your impact?
01:45 — The biggest messaging mistake nonprofits make
03:22 — The StoryBrand framework (simplified for nonprofits)
05:02 — 5 Steps to clarify your message
09:25 — Recap: what to shift in your messaging
10:13 — Where to go next: Get the Strategy Kit
11:00 — Final thoughts: Storytelling that inspires action

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