Meet India's Biryani King: Vishal Jindal of Biryani By Kilo

Описание: In this episode, we chat with Vishal Jindal, the co-founder of Biryani By Kilo (BBK), a leading food delivery service revolutionizing how India enjoys biryani. Vishal, who ventured into entrepreneurship at 40, shares his journey of turning a passion for biryani into a thriving business.

We explore why biryani is so beloved, the consumer trends driving its popularity, and the foundational principles behind BBK's success. Vishal discusses the challenges of maintaining quality while scaling, the importance of innovation, and BBK's unique marketing strategies. He also offers insights into managing a team, ensuring sustainability, and balancing quality with growth.

Join us for an inspiring discussion packed with valuable lessons from Vishal's entrepreneurial journey and his vision for the future of food delivery

Biryani By Kilo: https://biryanibykilo.com/
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00:00 - Preview
00:33 - Introduction
00:53 - Why is Biryani So Popular?
04:09 - Consumer Trends in Biryani Consumption
06:33 - Building a Food Company at 40
10:42 - Importance of Passion in Building a Company
13:51 - Meeting His Co-Founder
15:01 - Foundational Principles of Biryani by Kilo
19:41 - Maintaining Quality Across India
22:47 - Scale of Biryani by Kilo
27:56 - Thoughts on Dining and Offline Channels
31:05 - Growth Rate of Food Delivery
33:45 - Revenue Split of BBK
34:29 - Behind the Scenes of BBK Operations
39:41 - Balancing Quality and Growth
41:16 - Learning the Food Business
42:06 - Managing Team Attrition
45:18 - BBK Marketing Strategy
48:33 - Attracting Consumers
51:40 - Healthy Food Branding
53:42 - Sustainability Insights
54:57 - Thoughts on Premium Pricing
56:45 - Lessons from Large Food Businesses
1:00:00 - Vishal’s Strengths
1:01:47 - Vishal’s Fears
1:02:14 - How Friends Describe Vishal
1:03:11 - Message to Younger Self
1:04:26 - Outro

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