2013 L'Oreal Brandstorm Pre Case Study by MissManagement
Автор: Anna Więckowska
Загружено: 2013-02-10
Просмотров: 813
Описание: 2013 L'Oreal Brandstorm Pre-Case Study by MissManagement from University of Wroclaw. Our choice is the haircare products -- Nutri-Gloss Crystal. We have divided our presentation into 6 parts: 1. Market Studies, 2. Competitors, 3. Consumers, 4. Product Introduction, 5. Reasons to choose, 6. Marketing Strategy. We mainly focus on 4 P analysis. We want our customers to purchase the product because every women want to shine like a star!
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