ANJ Relaunches "Behind the Labels" to Combat Sports Betting Addiction
Автор: iGAMING GIANT
Загружено: 2025-05-26
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ANJ Relaunches "Behind the Labels" to Combat Sports Betting Addiction
Paris-based France's National Gaming Authority (ANJ) has reignited its "Behind the Labels" campaign ahead of Roland Garros 2025, confronting sports betting addiction with bold, in-your-face warnings:
The initiative aims to elevate legal warning messages, using oversized yellow banners and authentic stories of gambling harm to counter subtle ad disclaimers. The campaign emphasizes that "Two lines at the bottom of an ad will never be enough to tell the story of the spiral of sports betting addiction."
This relaunch responds to alarming data: the French Observatory of Drugs and Drug Addiction reported 1.17 million problem gamblers in 2024, with sports betting showing an excessive gambling rate of 5.9%, six times higher than lottery play.
The campaign directs individuals to Evalujeu, an official portal offering self-assessment and support resources, aligning with ANJ's 2024–2026 strategic roadmap to significantly reduce excessive gambling in France.
This decisive action reflects a growing global focus on responsible gaming and consumer protection. Visit iGamingGiants.com for more industry updates, subscribe to our YouTube channel, and like this video to stay informed.
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