The Future of Search: AI Search, AEO, SEO and What It Means for Your Brand

Описание: The way people find information is evolving. Google is still dominant, but AI-powered search, answer engines, social search, and retail search are all reshaping how your customers discover and choose brands.

In this session, Kevin Gibbons (Re:Signal) and Jaye Cowle (Launch) break down what's actually happening in search right now. What is AEO and GEO? How are AI overviews changing organic visibility? Which of these shifts should you genuinely be worried about and which ones are still more hype than substance?

This is a practical session designed to help marketing leaders understand the landscape, ask better questions of their teams, and start thinking about what their search strategy needs to look like over the next 12–18 months.

If you're responsible for marketing budgets and want to know what's coming before it hits your traffic, this one's for you.

We cover:
1. The New Search Acronyms and Changing Behaviors
2. How LLM Usage Differs from Traditional Search
3. What Brands Should Do and the Four Types of Search
4. The Importance of User-Generated Content and Video
5. The Rise of Zero-Click Search and AI Overviews
6. Product Feeds and the Merging of Organic and Paid Search
7. Agentic Commerce and "No Website" Purchasing
8. Case Study: Reinvesting Paid Search Budgets

About Launch
Certified B Corp performance marketing agency helping e-commerce brands grow online. Based in Exeter and Bristol.
🔗 https://www.launchonline.co.uk

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